Plow into Pet Nutrition Farm Inspired Dog Food Essentials
Dog Food of highest quality
The store will not work correctly in the case when cookies are disabled.
JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.
Dog Food of highest quality
Select meals for your dog.
ESSENTIAL the EXPLORER BOX SMALL BREED Your choice of a 2.5 kg meal in combination with 1 x FINEST, 1 x MINI DELIGHTS and 1 x DELIGHTS.
Perfect for dogs weighing less than 10 kg who appreciate a variety of flavours.
35.00
- ESSENTIAL the EXPLORER BOX XL
Your choice of a 10 kg meal in combination with 1 x FINEST, 1 x MINI DELIGHTS and 1 x DELIGHTS.
Perfect for dogs weighing more than 10 kg who appreciate a variety of flavours.
77.00
- THE MIXED MEALS SELECTION BOX XL
Your choice of a 10 kg meal and 6 x 400 g pt in combination with 1 x MINI DELIGHTS and 1 x DELIGHTS.
Ideal for dogs weighing more than 10 kg who cant resist a combination of kibble topped with pt.
86.00
- THE MIXED MEALS SELECTION BOX SMALL
Your choice of a 2.5 kg meal and 6 x 400 g pt in combination with 1 x MINI DELIGHTS and 1 x DELIGHTS.
Ideal for dogs weighing less than 10 kg who cant resist a combination of kibble topped with pt.
47.00
- THE CLASSIC XL TASTE BOX LIVING MEALS 3 x 10KG
The TASTE BOX rundown: ESTATE LIVING, NAUTICAL LIVING and SUPERIOR LIVING.
Perfect for adult dogs weighing more than 10 kg with wide-ranging tastes who enjoy everything from lamb and venison to duck and chicken.
165.00
- THE COUNTRYSIDE XL TASTE BOX LIVING 3 x 10KG
The TASTE BOX rundown: ESTATE LIVING, NAUTICAL LIVING and SUPERIOR LIVING.
Ideal for adult dogs weighing more than 10 kg who, like us, simply love everything the English countryside has to offer.
165.00
- THE CLASSIC PT TASTE BOX 18x400G
The PT TASTE BOX, rundown: ESTATE LIVING, NAUTICAL LIVING and SUPERIOR LIVING.
Perfect for adult dogs with very wide-ranging tastes who enjoy the entire flavour buffet, including lamb, turkey, salmon, cod, duck and chicken.
53.50
- ESSENTIAL the BEGINNING PT 6x400G
The ingredients at a glance: 65% chicken and duck flavoured with salmon oil and our unique plant and berry mix.
The perfect match for puppies of all sizes and breeds.
21.00
- ESSENTIAL SUPERIOR LIVING 10KG
The ingredients at a glance: 83% duck, chicken, salmon, trout and egg.
Perfect for all adult dogs, when you want all the enthusiasm, without having to compromise.
65.00
- ESSENTIAL SUPERIOR LIVING PT 6x400G
The ingredients at a glance: 65% chicken and duck combined with salmon oil and our unique plant and berry mix.
The perfect match for all adult dogs who appreciate that little extra excitement at mealtimes.
21.00
- ESSENTIAL SUPERIOR LIVING PT 400G
The ingredients at a glance: 65% chicken and duck combined with salmon oil and our unique plant and berry mix.
The perfect match for all adult dogs who appreciate that little extra excitement at mealtimes.
3.50
- ESSENTIAL NAUTICAL LIVING 10KG
The ingredients at a glance: 77% salmon, trout, egg and seasonal fish.
Perfect for those seeking the very best. Our most popular meal, praised by many for truly making a difference.
65.00
- ESSENTIAL NAUTICAL LIVING PT 6x400G
The ingredients at a glance: 65% salmon and cod with the flavoursome addition of our unique plant and berry mix.
The perfect match for all adult dogs that love fish.
21.00
- ESSENTIAL NAUTICAL LIVING PT 400G
The ingredients at a glance: 65% salmon and cod with the flavoursome addition of our unique plant and berry mix.
The perfect match for all adult dogs that love fish.
3.50
- ESSENTIAL ESTATE LIVING 10KG
The ingredients at a glance: 74% lamb, venison, chicken and egg.
Perfect for anyone looking for an elegant list of ingredients headed by lamb for adult dogs.
65.00
- ESSENTIAL ESTATE LIVING PT 6x400G
The ingredients at a glance: 65% lamb and turkey with our unique plant and berry mix.
The perfect match for all adult dogs that love lamb.
21.00
- ESSENTIAL ESTATE LIVING PT 400G
The ingredients at a glance: 65% lamb and turkey with our unique plant and berry mix.
The perfect match for all adult dogs that love lamb.
3.50
- ESSENTIAL HIGHLAND LIVING 10KG
The ingredients at a glance: 81% Turkey, salmon, Aberdeen Angus beef, pigeon, quail, guinea fowl, pheasant and egg.
65.00
- ESSENTIAL ETERNAL LIVING SMALL SIZE 2,5kg
The ingredients at a glance: 79% brown rice protein, eggs, field beans, linseed, peas, potatoes, chickpeas, lupins, and lentils.
Perfect for anyone looking to enjoy the benefits of a 90% plant-based/100% (ovo) vegetarian way of life.
24.00
- 4 x 2,5kg SMALL SIZE ESSENTIAL ETERNAL LIVING
The ingredients at a glance: 79% brown rice protein, eggs, field beans, linseed, peas, potatoes, chickpeas, lupins, and lentils.
Perfect for anyone looking to enjoy the benefits of a 90% plant-based/100% (ovo) vegetarian way of life.
74.00
- ESSENTIAL ETERNAL LIVING 10KG
The ingredients at a glance: 79% brown rice protein, eggs, field beans, linseed, peas, potatoes, chickpeas, lupins, and lentils.
Perfect for anyone looking to enjoy the benefits of a 90% plant-based/100% (ovo) vegetarian way of life.
65.00
- 2,5KG SMALL KIBBLE SIZE ESSENTIAL OLDER
The ingredients at a glance: 78% chicken, duck, salmon, trout and egg.
Perfect for our dogs that are a little longer in the tooth. Accelerated muscle loss is a significant problem for older dogs, which OLDER addresses. Taste and results go hand in hand.
24.00
- 4 x 2,5KG SMALL SIZE KIBBLE ESSENTIAL OLDER
The ingredients at a glance: 78% chicken, duck, salmon, trout and egg.
Perfect for our dogs that are a little longer in the tooth. Accelerated muscle loss is a significant problem for older dogs, which OLDER addresses. Taste and results go hand in hand.
74.00
- ESSENTIAL OLDER 10KG
The ingredients at a glance: 78% chicken, duck, salmon, trout and egg.
Perfect for our dogs that are a little longer in the tooth. Accelerated muscle loss is a significant problem for older dogs, which OLDER addresses. Taste and results go hand in hand.
65.00
- ESSENTIAL OLDER PT 6x400G
The ingredients at a glance: 65% chicken and duck flavoured with salmon oil and our unique plant and berry mix.
The perfect match for all dogs that are a little longer in the tooth.
21.00
- ESSENTIAL OLDER PT 400G
The ingredients at a glance: 65% chicken and duck flavoured with salmon oil and our unique plant and berry mix.
The perfect match for all dogs that are a little longer in the tooth.
3.50
- 2,5KG SMALL KIBBLE SIZE ESSENTIAL STAMINA
The ingredients at a glance: 88% chicken, duck, salmon, trout and egg.
Perfect for all dogs with an energy-intensive lifestyle. Also ideal for those with a tendency to be underweight.
24.00
- 4 x 2,5KG SMALL SIZE KIBBLE ESSENTIAL STAMINA
The ingredients at a glance: 88% chicken, duck, salmon, trout and egg.
Perfect for all dogs with an energy-intensive lifestyle. Also ideal for those with a tendency to be underweight.
74.00
- ESSENTIAL STAMINA 10KG
The ingredients at a glance: 88% chicken, duck, salmon, trout and egg.
Perfect for all dogs with an energy-intensive lifestyle. Also ideal for those with a tendency to be underweight.
65.00
- ESSENTIAL CONTOUR 10KG
The ingredients at a glance: 78% chicken, duck, salmon, trout and egg.
Perfect for neutered/sterilised dogs and those with a tendency to be overweight.
65.00
- ESSENTIAL CONTOUR PT 6x400G
The ingredients at a glance: 65% chicken flavoured with salmon oil and our unique plant and berry mix.
The perfect match for all neutered/sterilised dogs and those with a tendency to be overweight.
21.00
- ESSENTIAL CONTOUR PT 400G
The ingredients at a glance: 65% chicken flavoured with salmon oil and our unique plant and berry mix.
The perfect match for all neutered/sterilised dogs and those with a tendency to be overweight.
3.50
- 2,5KG SMALL KIBBLE SIZE ESSENTIAL BALANCE
The ingredients at a glance: Turkey, rice and oats. So only one source of protein.
Perfect when a single source protein complete feed is the order of the day. Its also the meal we recommend if your dog suffers from bouts of upset stomach. Ideal for mixing with the other meals.
18.00
- 4 x 2,5KG SMALL SIZE ESSENTIAL BALANCE
The ingredients at a glance: Turkey, rice and oats. So only one source of protein.
Perfect when a single source protein complete feed is the order of the day. Its also the meal we recommend if your dog suffers from bouts of upset stomach. Ideal for mixing with the other meals.
56.00
- ESSENTIAL BALANCE 10KG
The ingredients at a glance: Turkey, rice and oats. So only one source of protein.
Perfect when a single source protein complete feed is the order of the day. Its also the meal we recommend if your dog suffers from bouts of upset stomach. Ideal for mixing with the other meals.
52.00
- WORKING DOG //ESSENTIAL NAUTICAL LIVING 10KG
The ingredients at a glance: 77% salmon, trout, egg and seasonal fish.
Perfect for those seeking the very best. Our most popular meal, praised by many for truly making a difference.
55.00
- ESSENTIAL KINGDOM LIVING PT 6x400G
The ingredients at a glance: 65% wild boar and pork with our unique plant and berry mix.
Perfect for those looking for a feast of a meal.
21.00
- ESSENTIAL KINGDOM LIVING PT 400G
The ingredients at a glance: 65% wild boar and pork with our unique plant and berry mix.
Perfect for those looking for a feast of a meal.
3.50
- PUPPY LARGE BREED STARTER BOX
The STARTER BOX, rundown: the BEGINNING LARGE BREED 1 kg, 2 x MINI DELIGHTS and 1 x DELIGHTS.
Perfect when you want to give the best start in life to your puppy who will weigh more than 15 kg as an adult. Congratulations!
15.00
- PUPPY SMALL BREED STARTER BOX
The STARTER BOX, rundown: the BEGINNING 1 kg, 2 x MINI DELIGHTS and 1 x DELIGHTS.
Perfect when you want to give the best start in life to your puppy who will weigh less than 15 kg as an adult. Congratulations!
15.00
- WORKING DOG //ESSENTIAL HIGHLAND LIVING 10KG
The ingredients at a glance: 81% Turkey, salmon, Aberdeen Angus beef, pigeon, quail, guinea fowl, pheasant and egg.
Perfect when you want to offer your dog some delicious variation in both protein sources and taste experiences in its bowl.
55.00
- ESSENTIAL the BEGINNING PT 400G
The ingredients at a glance: 65% chicken and duck flavoured with salmon oil and our unique plant and berry mix.
The perfect match for puppies of all sizes and breeds.
3.50
- ESSENTIAL HIGHLAND LIVING PT 400G
The ingredients at a glance: 65% turkey and duck with the flavoursome addition of our unique plant and berry mix.
The perfect match for all adult dogs that are crazy about turkey.
3.50
- ESSENTIAL HIGHLAND LIVING PT 6x400G
The ingredients at a glance: 65% turkey and duck with the flavoursome addition of our unique plant and berry mix.
The perfect match for all adult dogs that are crazy about turkey.
21.00
- THE COUNTRYSIDE PT TASTE BOX 18x400G
The PT TASTE BOX, rundown: ESTATE LIVING, NAUTICAL LIVING and SUPERIOR LIVING.
Ideal for adult dogs who, like us, simply love everything the English countryside has to offer.
53.50
- THE COMPLETE PT TASTE BOX 30x400G
The PT TASTE BOX, rundown: ESTATE LIVING, HIGHLAND LIVING, KINGDOM LIVING, NAUTICAL LIVING and SUPERIOR LIVING.
Perfect for dedicated fans of our delicious pts.
89.00
- THE FEAST PT TASTE BOX 18x400G
The PT TASTE BOX, rundown: KINGDOM LIVING, HIGHLAND LIVING and NAUTICAL LIVING.
Ideal for dogs with wide-ranging tastes who especially love pork and wild boar.
53.50
Inspired Pet Nutrition acquires Pet Food UK as it kicks off buy-and-build strategy
Inspired Pet Nutrition has snapped up Barking Heads dog food maker Pet Food UK as part of a buy-and-build strategy to create a player of significant scale in the category.
It gives private equity firm Piper an exit from its 2017 investment in Pet Food UK, when it paid 5m for a 40% stake.
IPN owner CapVest said the deal was the start of an ambitious growth strategy, which would see IPN build scale and internationalise over the coming years.
Founded in 2009, Pet Food UK sells premium dog and cat pet food and treats in the UK and overseas, with brands including Barking Heads and Meowing Heads, as well as uber-premium AATU.
IPN, best known for its natural dog meals and pet treats under the Harringtons and Wagg brands, was acquired by CapVest in December 2020.
CapVest partner Kate Briant said the deal was the first step in an active acquisition-led growth strategy.
Pet Food UK is a fantastic addition to IPN, which helps broaden and supplement our offering, she added.
It adds high-quality brands to the portfolio, creates access to new segments and geographies and unlocks more distribution channels to further enhance our growth prospects.
CapVest previously employed its buy-and-build strategy with Valeo, selling the Irish ambient foods giant to Bain Capital, and also mixed protein platform Eight Fifty Food Group, which was taken over by Sofina Foods earlier this year.
IPN CEO James Lawson said Pet Food UK was highly complementary to the business and its values.
This acquisition is consistent with our vision to create a unique portfolio of loved and sustainable pet care brands helping make quality pet care affordable and accessible to all. PFUK brings to IPN highly recognised super and uber-premium brands with a strong digital presence to augment our strong product portfolio and distribution channels.
Revenues at Pet Food UK have more than doubled since Piper invested, growing from about 10m at the start of 2017.
Piper investment director Rory Gibbs said significant growth was achieved by developing the companys digital-first business. Almost 60% of sales are now generated online, compared with just 10% in 2017.
The interest in Pet Food UK is testimony to the appeal of its brands, the quality of its pet food and the work done in recent years to build a loyal customer base, he added.
The deal, which was for an undisclosed sum, is expected to complete in the coming weeks.
IPN was advised by DLA Piper, OC&C and KPMG, while Piper and the other selling shareholders of Pet Food UK were advised by Houlihan Lokey and Womble Bond Dickinson.
